Advertising Specifications & Deadlines

Magazine Specifications

All advertisements are printed in full colour and placed in digital magazine.

FlyLife is printed A4 size (210mm wide x 297mm deep with a 3mm bleed all around) CMYK Colour Process only. Only full page and DPS artwork require bleed.

We prefer ads supplied by email, Dropbox or on CD in one of the following file formats: Acrobat PDF Files – For best results use Acrobat Distiller to create PDF files conforming to PDF/X-1a standard. (If creating the PDF direct from InDesign use PDF/X-1a Preset.).

Use Fogra 39 Coated colour profile to ensure accurate colour reproduction and C60/M20/Y20/K100 for Rich Black.

Specifically be aware that:

  • All images, logos etc must be 300dpi and CMYK
  • All colour must be CMYK as RGB may not reproduce accurately. Pantone colours are not permissable
  • All fonts must be embedded (i.e. they must be open on your computer when the PDF is created)
  • Embedded EPS files can potentially cause problems because they may call on fonts or images that may need to be supplied separately
  • Photoshop Files – All images and graphics (in CMYK) should be saved as TIFF files, flattened and sent uncompressed at a resolution of 300 dpi. Be aware that small type sizes lose their sharpness once converted to an image.


  • We do not accept Word/Publisher/Corel/PowerPoint/Pages files
  • Please supply a colour proof of the advertisement otherwise we do not accept responsibility for the finished result


Digital Specifications


Completed artwork, images, video and copy to be provided by advertiser unless otherwise stated. Pre-production assistance is provided only to match form and function of provided creative, artwork or copy to FlyLife editorial style and standards.

Run of Site, Display Package and Forum Sponsorship prices quoted are per quarter, aligned with seasonal magazine issue on sale dates unless otherwise stated.

Display Advertising

Supported display ad formats:

  • 728x90 leaderboard
  • 970x90 super leaderboard
  • 300x250 medium rectangle
  • 300x600 filmstrip

Advertisers must supply all landing page URL’s and tracking codes by publication date. In the absence of these FlyLife will use the advertiser’s website homepage.

HTML5 ads should comply with IAB Australia guidelines.

Flash ads are not supported.

Supported image file formats - GIF, JPEG, or PNG

Max initial file load size of 200 KB

15 sec maximum animation length (video not allowed for this unit).

Animations can be looped, but the animations must stop after 30 seconds.

Animated GIF ads must be slower than 5 FPS. Creative must not have fast animation or strobing effects.

Audio must be user-initiated.

Hotspots should not to exceed 1/4 size of ad. Initiated when cursor rests on hotspot for at least 1 sec. Must NOT initiate audio.

Ad unit content must be clearly distinguishable from normal webpage content (ad unit must have clearly defined borders and not be confused with normal page content).

Ad creative must be clear and recognisable, with legible text. Unclear, blurry, or unrecognisable ads are not allowed.

Set up polite loading to wait for the publisher’s page to load before you load larger files. Subsequent loads can be up to 300K, for an overall total load of 500K.

Ad should not to exceed 20% CPU usage during host-initiated execution.

Ads must not contain nudity, profanity or violence

All 3rd party redirects must be live when submitted, to enable thorough testing before creatives go live. All 3rd party ad serving charges are the responsibility of the advertiser or agency.


Native Advertising & Sponsor Promotion

Native Advertising is branded content that is editorial in nature only and covers topics of interest that are relevant to both the brand and the audience. Content should constitute stories that the advertiser has the authority to tell or be associated with and provide utility and added value to the reader. Native Advertising is not an advertorial. It is not a description of a brand or product. It does not include a product offer.

All Native and Sposor posts to FlyLife website will link to internal content on the FlyLife website, not external landing pages.

Sponsor Promotions may include external links from within the dedicated content page. A maximum of 2 external links applies per content page.

Sponsored Promotions may include direct promotion of brands, products and offers that provide utility and added value to the reader.

Sponsored Promotions will be clearly labeled as ‘sponsored.’

Publishing of Native Advertising and Sponsored Promotions will be scheduled at FlyLife’s discretion in collaboration with editorial schedule to optimise advertising effectiveness and reader experience.

850 word limit applies to all text based content, with a maximum of 4 images per post.

Images should be 1920x1280 pixels minimum in 3:2 ratio with the lead image in horizontal format.

Video should be supplied at 720p minimum and may be supplied as a embedded Vimeo or YouTube link, or as a standard video file for FlyLife to host for advertising period.


Supported display ad formats:

  • 728x90 leaderboard (see Display Advertising for further specifications)

Sponsor annopuncements in forum are permitted up to the amount of posts specified in the selected forum sponsor package. Sponsors posts will be categorised in under the sposored posts category to clearly identify them to forum users.

Travel Guide & Real Estate

850 word limit applies to all Premium Travel Guide and Real Estate profiles. Images must be 1920x960 pixels minimum in 12:6 ratio in horizontal format only, with a maximum of 5 images per post.

100 word limit applies to Standard Digital Listings. Image should be 150x150 pixels maximum.

All copy, artwork and images must be supplied by the advertiser, including updates and revisions to correct information.