Magazine Specifications

All advertisements are printed in full colour and placed in digital magazine.

FlyLife is printed A4 size (210mm wide x 297mm deep with a 3mm bleed all around)
CMYK Colour Process only. Only full page and DPS artwork require bleed.

We prefer ads supplied by email, Dropbox or on CD in one of the following file formats:

Acrobat PDF Files – For best results use Acrobat Distiller to create PDF files conforming
to PDF/X-1a standard. (If creating the PDF direct from InDesign use PDF/X-1a Preset.).

Use Fogra 39 Coated colour profile to ensure accurate colour reproduction
and C60/M20/Y20/K100 for Rich Black.

Specifically be aware that:

•  All images, logos etc must be 300dpi and CMYK

•  All colour must be CMYK as RGB may not reproduce accurately. Pantone colours are not permissable

•  All fonts must be embedded (i.e. they must be open on your computer when the PDF is created)

•  Embedded EPS files can potentially cause problems because they may call on fonts or images
that may need to be supplied separately

Photoshop Files – All images and graphics (in CMYK) should be saved as TIFF files, flattened and sent uncompressed at a resolution of 300 dpi. Be aware that small type sizes lose their sharpness once converted to an image.

• We do not accept Word/Publisher/Corel/PowerPoint/Pages files

• Please supply a colour proof of the advertisement otherwise we do not accept
responsibility for the finished result

Digital Specifications


Completed artwork, images, video and copy to be provided by advertiser unless otherwise stated.

Pre-production assistance is provided only to match form and function of provided creative, artwork or copy to FlyLife editorial style and standards.

Run of Site, Display Package and Forum Sponsorship prices quoted are per quarter, aligned with seasonal magazine issue on sale dates unless otherwise stated.

Display Advertising

Supported display ad formats:

• 728×90 leaderboard

• 970×90 super leaderboard

• 300×250 medium rectangle

• 300×600 filmstrip

Advertisers must supply all landing page URL’s and tracking codes by publication date. In the absence of these FlyLife will use the advertiser’s website homepage.

HTML5 ads should comply with IAB Australia guidelines.

Flash ads are not supported.

Supported image file formats – GIF, JPEG, or PNG

Max initial file load size of 200 KB

15 sec maximum animation length (video not allowed for this unit).

Animations can be looped, but the animations must stop after 30 seconds.

Animated GIF ads must be slower than 5 FPS. Creative must not have fast animation or strobing effects.

Audio must be user-initiated.

Hotspots should not to exceed 1/4 size of ad. Initiated when cursor rests on hotspot for at least 1 sec. Must NOT initiate audio.

Ad unit content must be clearly distinguishable from normal webpage content (ad unit must have clearly defined borders and not be confused with normal page content).

Ad creative must be clear and recognisable, with legible text. Unclear, blurry, or unrecognisable ads are not allowed.

Set up polite loading to wait for the publisher’s page to load before you load larger files. Subsequent loads can be up to 300K, for an overall total load of 500K.

Ad should not to exceed 20% CPU usage during host-initiated execution.

Ads must not contain nudity, profanity or violence

All 3rd party redirects must be live when submitted, to enable thorough testing before creatives go live. All 3rd party ad serving charges are the responsibility of the advertiser or agency.